Accor has rebranded – once again – its loyalty programme as ALL, which stands for Accor Live Limitless. Earlier this year, Accor has said that it will be launching ALL only in 2020, but it seems like that has been brought forward. The key features of the new loyalty programme is supposed to include: Introducing new premium status to reward our most loyal members Enriched benefits according to our augmented hospitality strategy A worldwide connected experience to earn and burn points across the broadest range of brands in the industry, and a New digital app delivering value across work, live & play. So what’s really new? To be really honest… I’m not sure. I’ve played around with the new website. Apart from the usual booking capabilities for hotels and dining reservations, one other significant addition is probably the ability to purchase or book experiences and tours. Limitless Experiences is essentially a redemption machine, allowing you to burn Accor points for merchandise, stays or experiences. As for tours and activities, Accor has partnered GetYourGuide.com, a tour booking engine. When …