Cathay Pacific to merge Asia Miles and Marco Polo Club in new programme to launch in 2022
No more confusing differences between the two programmes, hooray! In a seemingly fluffy email sent out by Cathay Pacific today, the airline announced a new lifestyle brand named ‘Cathay’. More importantly, Cathay Pacific’s somewhat confusing two loyalty programmes – Asia Miles & Marco Polo Club – will be merged into a single programme in the first half of 2022. What is Cathay? Cathay is touted as the airline’s new master brand, which it said “represents much more than airline travel”, and “seeks to become a premium travel lifestyle brand, consisting of a host of complementary categories – flights, hotels, shopping, dining, wellness, credit cards”. What this essentially means is that Cathay Pacific will now focus on non-flying businesses that traditionally complement travel, held together by a central currency of miles and points. In whole, this is considered an entire ‘travel lifestyle proposition‘. For a start, Cathay will only being rolled out to Hong Kong-based customers. Customers outside of Hong Kong will continue to see Cathay Pacific as the airline and master brand, as it will …



