SilkAir to upgrade cabins with flat bed business class seats, to be folded into SIA
For the first time, SIA has gone public to address the elephant in the room: merging of the SilkAir into the Singapore Airlines brand. From 2020, the regional arm of Singapore Airlines will embark on an extensive cabin upgrade of the narrow body fleet, including lie-flat business class seats, seat back entertainment screen across all cabins to “ensure closer product and service consistency across the SIA Group’s full-service network”. The announcement also said that the SilkAir brand will only be merged into SIA after “a sufficient number of aircraft have been fitted with the new cabin product”. Finally it’s happening Many analysts have applauded the move and observed that this is ‘long overdue’, and that Singapore Airlines Group has come full circle to once again operate only two brands, down from four, which is a sensible move. While some people may be reluctant to give up the branding SilkAir has established over the last two decades, I do feel it’s no loss – it hasn’t quite caught up with times anyway. Most observers are watching how …


