New collaboration the UK brand will see new amenity kits and bedding in first class and business class
Cathay Pacific has refreshed its service offering in its first and business class cabins with a series of enhancements. In its PR, the airline promises the changes are geared towards “indulging passengers with an elevated premium travel experience”.
Expectedly, the enhancements ride on the current wave of health and wellness focus by airlines, ranging from providing in-seat exercise videos to healthier options for in-flight menus.
First class enhancements
In first class, passengers will be treated with a personalised welcome note along with a hot towel and a glass of refreshing sparkling jasmine silver needle tea from their current tea partner, JING.
I’m personally not a big fan of JING teas, but I’ll be curious to see how this sparkling tea will be like.
In the food department, Cathay Pacific cater a range of lighter (which are supposedly healthier) options for the main and breakfast meals as well as healthy alternatives such as superfood bowls and lighter protein side dishes. Notably, Cathay Pacific will provide cold-pressed juice from Hong Kong brand Bless for its most premium passengers.
For the ultimate comfort for first class passengers, Cathay Pacific will offer a cosy 600-thread-count, 100 percent sustainably sourced cotton mattress and duvet, as well as a soft full-size pillow in the cabin, all by Bamford. Coupled with a turndown service (essentially setting up your bed in the air), there’s also a pillow mist that promises to put you to sleep.
Each passenger will also receive a Bamford amenity kit, which will include natural skincare products presented in glass bottles.
Business class enhancements
Cathay Pacific has also amped up the business class offering with some updates to its bedding.
In terms of comfort, Cathay Pacific will be offering a soft mattress topper along with a larger, plusher sleeping pillow and premium-quality slippers. While the pillows have always been there, the mattress topper and slippers will be new to the cabin, which are very much welcomed additions. There will however still be no pyjamas offered to business class passengers.
The business class amenity kits – only available on long-haul flights – will also be refreshed. The new amenity kits are unisex and also designed by Bamford, available in four colours and rotated around the year.