Cathay Pacific partners Bamford in enhancements to premium cabins
New collaboration the UK brand will see new amenity kits and bedding in first class and business class Cathay Pacific has refreshed its service offering in its first and business class cabins with a series of enhancements. In its PR, the airline promises the changes are geared towards “indulging passengers with an elevated premium travel experience”. Expectedly, the enhancements ride on the current wave of health and wellness focus by airlines, ranging from providing in-seat exercise videos to healthier options for in-flight menus. First class enhancements In first class, passengers will be treated with a personalised welcome note along with a hot towel and a glass of refreshing sparkling jasmine silver needle tea from their current tea partner, JING. I’m personally not a big fan of JING teas, but I’ll be curious to see how this sparkling tea will be like. In the food department, Cathay Pacific cater a range of lighter (which are supposedly healthier) options for the main and breakfast meals as well as healthy alternatives such as superfood bowls and lighter protein …




